![]() Several years later, she found herself sitting in front of Beatrice Dautresme, back then a head of the marketing department for the consumer products division at L’Oréal, who went on to become the Executive Vice President of Corporate Communications and External Affairs. She earned her MBA alongside her day job to further support her career trajectory. It made me fall in love with the power to communicate with women with really inspirational messages and visuals,” Hamilton states. ![]() “It made me understand the creativity with the communication associated with the beauty business. During this tenure she got assigned to the Revlon business, a “serendipitous” and “exciting” opportunity for the recent graduate. I grabbed it because I had an apartment in New York and needed to support myself,” she explains. I stood in an unemployment line and got a job working at Gray Advertising as a secretary to 12 creatives, making $7,000 a year. That journey began with managing to secure her own financial future amidst the challenging backdrop of the 1970s recession. Those dots were first to find out more about this company called L’Oréal-back then still “on the road to the Grand L’Oréal” as the enterprise states, or more simply put, when the company was considered an indie brand-and second, to realize the empowerment potential of beauty. That's when I started to connect the dots,” she says. It was very, very startling when it first came out. I turned around and was like, ‘who said that?’ I was just so shocked that it was such a declaration. “I'd probably been typing for hours on this thesis. With television advertisements offering background noise to her long writing sessions, Hamilton’s ears perked up when she heard that iconic phrase: because I’m worth it. I was so fascinated by the transformative qualities of just putting on lipstick at a young age,” she recalls of her elementary school years.ĭescribing this passion as a mere hobby, it wasn’t until she was a double art history and history major at Vassar College, writing her thesis on British public opinion of the American centennial, that this adoration took on more professional aspirations. I decided that my favorite was Fire & Ice. “I tried on every single Revlon lipstick and knew all the shade names. Carol Hamilton has been a leader in the beauty industry for almost five decades, but her journey began in the most humble of places: the lipstick aisle at an independent drugstore in Southern California.
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